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Heightened Focus on Home Hygiene

Euromonitor International says home cleaning brands must consider the greater hygiene eco-system as they ready for a post-COVID-19 world.

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By: Christine Esposito

Editor-in-Chief

COVID-19 is a globally unprecedented event that will impact and shape consumer behavior for the long-term. No sector of the CPG market will emerge unchanged, home care included.   In a new webinar available for download now from Euromonitor International, Analyst Ian Bell discusses myriad aspects that will shape the future of home care. He suggests manufacturers assess the changes underway now and look beyond their current competencies to prepare for a new normal.   Consumers appear to be mu...

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